European sneaker retailer, Sidestep partnered with Berlin-based fashion designer, William Fan for Berlin Fashion Week 2022. Colourcake joined them to capture content of their partnership, and then roll it out in a 360 campaign for retail, e-commerce, and email. The days leading up to the show, we shot behind-the-scenes content and concluded with William Fan walking down the runway with applauding crowds.
Sidestep X William Fan
Content, Photography
Creative Direction Assistent
Content, Photography
Creative Direction Assistent
European sneaker retailer, Sidestep partnered with Berlin-based fashion designer, William Fan for Berlin Fashion Week 2022. Colourcake joined them to capture content of their partnership, and then roll it out in a 360 campaign for retail, e-commerce, and email. The days leading up to the show, we shot behind-the-scenes content and concluded with William Fan walking down the runway with applauding crowds.
Sidestep X William Fan
Content, Videography
Creative Direction Assistent
Content, Videography
Creative Direction Assistent
For the launch of Club Origin, a bold sub-brand of Origin Coffee that redefines coffee culture by merging it with nightlife, I created a dynamic moving image campaign blending real-life footage with animation.
The visuals juxtaposed vibrant, nocturnal energy to accentuate the fusion of music and coffee. Real-life footage captured atmospheric urban scenes, infused with animated elements symbolizing the transformation of coffee spaces into nightlife hubs. The result was a striking, immersive narrative that positioned Club Origin as a seamless bridge between daytime café culture and nocturnal revelry, building anticipation for its launch.
The visuals juxtaposed vibrant, nocturnal energy to accentuate the fusion of music and coffee. Real-life footage captured atmospheric urban scenes, infused with animated elements symbolizing the transformation of coffee spaces into nightlife hubs. The result was a striking, immersive narrative that positioned Club Origin as a seamless bridge between daytime café culture and nocturnal revelry, building anticipation for its launch.
Club Origin
Coffee Culture at Night
Motion Design & Animation
Coffee Culture at Night
Motion Design & Animation
For this project, I developed a campaign to promote ON’s Swiss-engineered technology for a popup event in Amsterdam. The billboard ads featured clever phrases like “Scientists call it nephology, we call it CloudTec”, along with similar comparisons for ThermaTec and DryTec, showcasing the science behind ON’s performance apparel in a fashion-forward way.
I also designed the water-activated invite for the popup, which revealed hidden text when wet, directly tying into the quick-dry technology of ON’s gear. The entire campaign positioned ON’s apparel as the perfect blend of technical innovation and stylish performance, creating excitement for the popup experience.
I also designed the water-activated invite for the popup, which revealed hidden text when wet, directly tying into the quick-dry technology of ON’s gear. The entire campaign positioned ON’s apparel as the perfect blend of technical innovation and stylish performance, creating excitement for the popup experience.
On Running
Pop-Up Advertising
Creative Direction & Graphic Design
Pop-Up Advertising
Creative Direction & Graphic Design
In orchestrating a comprehensive rebranding for Ceppi's, the esteemed Italian restaurant in the heart of Amsterdam, I successfully merged a modern playful aesthetic with the authentic essence of Italian culinary tradition. Beyond crafting a new visual identity, including a refined logo, the project extended to promotional posters and menus. The promotional posters became vibrant ambassadors, enticing patrons with delectable visuals and captivating taglines, while the redesigned menus facilitated an engaging culinary journey. The success of the rebrand was evident in increased foot traffic, reaffirming Ceppi's position as a cherished Italian dining destination in Amsterdam, blending creativity with strategic design thinking for an immersive brand experience.
Ceppi’s
Rebranding
Graphic Design
Rebranding
Graphic Design
