European sneaker retailer, Sidestep partnered with Berlin-based fashion designer, William Fan for Berlin Fashion Week 2022. Colourcake joined them to capture content of their partnership, and then roll it out in a 360 campaign for retail, e-commerce, and email. The days leading up to the show, we shot behind-the-scenes content and concluded with William Fan walking down the runway with applauding crowds.

Sidestep X William Fan           
Content, Photography

Creative Direction Assistent